Vos partages

MBA 1 Wine & Spirits
Marketing and International Trade

• Unité 1
• Unité 2
• Unité 3
• Unité 4
• Unité 5
• Unité 6
• Unité 7
• Unité 8
• Unité 9
• Autre

• Unité 1 – Marketing et Vente

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  Module 1 – Marketing stratégique

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  Module 2 – Comportement du consommateur

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  Module 3 – Marketing international

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  Module 4 – Prospection à l’international

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  Module 5 – Stratégie de communication des marques

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  Autre

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• Unité 2 – Gestion des entreprises

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  Module 1 – Techniques et gestion de l’entreprise

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  Module 2 – Fonctionnement et développement d’une entreprise

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  Module 3 – Achat et vente d’une entreprise

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  Module 4 – Analyse de coût et contrôle budgétaire

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  Module 5 – Business plan

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  Autre

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• Unité 3 – Management des entreprises

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  Module 1 – Management de projet

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  Module 2 – Management Ressources Humaines

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  Module 3 – Management de l’innovation

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  Module 4 – Droit des affaires

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  Autre

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• Unité 4 – Méthodes d’aide à la décision

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  Module 1 – Théorie des jeux

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  Module 2 – Économie de l’information

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  Module 3 – Étude de cas

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  Autre

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• Unité 5 – Logistique

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  Module 1 – Logistique

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  Module 2 – Techniques Import-Export

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  Module 3 – Tableaux de bord

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  Autre

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• Unité 6 – Langues

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  Module 1 – Anglais et français des affaires

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  Module 2 – Vocabulaire des vins et spiritueux en anglais

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  Module 3 – Vocabulaire des vins et spiritueux en chinois

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  Autre

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• Unité 7 – Knowledge of Wine & Spirits

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  Module 1.1. – Techniques – Techniques de dégustation

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  Module 1.2. – Techniques – Le vocabulaire dans les vins et spiritueux

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  Module 2.1. – Connaissances – Histoire et évolution

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  Module 2.2. – Connaissances – Le vin dans la mondialisation

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  Module 2.3. – Connaissances – Les différents vignobles (régions viticoles françaises et régions du monde)

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  Module 2.4. – Connaissances – Œnologie

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  Module 2.5. – Connaissances – Élaborations des spiritueux et bières

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  Module 2.6. – Connaissances – Facteurs de qualité d’un vin

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  Module 2.7. – Connaissances – Le bio, la biodynamie et après ?

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  Module 3.1. – Économie – Les spécificités vente/marketing dans les vins et spiritueux en France

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  Module 3.2. – Économie – Les spécificités vente/marketing dans les vins et spiritueux à l’international

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  Module 3.3. – Économie – Les spécificités vente/marketing dans la bière

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  Autre

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• Unité 8 – Professionnalisation

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  Module 1 – Séminaires professionnels

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  Module 2 – Coaching

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  Module 3 – Sorties terrain, visites

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  Module 4 – Projet professionnel

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  Autre

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• Unité 9 – Stage

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  Module 1 – Informations

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  Autre

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• Autre

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