Certificate & Study Trip

– Dubai

A journey focused on international innovation, luxury, and entrepreneurship in the age of AI. In partnership with:

Presentation

Presentation Certificate & Study Trip

An immersion into the heart of a city looking towards the future

This study trip is an international immersion organized in Dubai, at the heart of an ecosystem recognized for its dynamism and capacity for innovation.

Thanks to the partnership with SM&B – Studies Matrix By Nestor, participants in this study trip benefit from access to masterclasses at Dubai University, networking sessions in companies, access to places normally closed to the public and to obtaining a certification issued by the University of Dubai.

The program takes place over 7 days, including travel, with 5 days dedicated to academic and professional immersion within a global hub for innovation, entrepreneurship and international trade.

Designed as a strategic, internationally focused experience, this study trip offers a combined approach that blends expertise with a global business vision. It allows participants to gain a deeper understanding of the transformations within premium sectors in the face of digitalization, customer experience, and innovation, while simultaneously expanding their international network in a dynamic and stimulating environment.

Wine, at the crossroads of luxury, commerce and international innovation

Why this study trip offered by AIVA?

Wine is simultaneously an emotion, a skill, and a strategy.
Like luxury, it relies on mastering time, rarity, and the pursuit of excellence. But behind its elegance lies a global economic sector, where each bottle tells a story of brand, market, and passion.

From precision winemaking to the creation of tailor-made digital experiences, wine is now establishing itself as a living laboratory of innovation.
Artificial intelligence, data, and augmented reality are opening up new perspectives: understanding consumers, refining product combinations, and personalizing emotions.

Wine embodies this unique alchemy: that of a product rooted in tradition, but turned towards the world and towards tomorrow.

Target Audience & Prerequisites

Who is it aimed at? This training?

This certificate, subject to a limited number of places, is aimed at students, professionals and enthusiasts who wish to understand the codes of luxury and AI while mastering international development strategies.

“Understanding luxury also means understanding wine: an art of time, gesture, and emotion.”
Program

The program certificate & study-trip

June 28, 2026 – Arrival in Dubai

The certificate takes place in Dubai, over 1 week, across different areas. 100% courses are taught in English.
Accommodation and airfare are provided by the International Wine Academy. 

Objective : First immersion in the entrepreneurial dynamics linked to artificial intelligence and discovery of an environment dedicated to innovation.

Objective : Exploration of international business strategies and immersion in the codes of premium retail.

Objective : A day dedicated to ethical issues and the practical application of strategic thinking in a professional environment.

Objective : Understand the role of artificial intelligence as a lever for national growth and discover an iconic retail ecosystem.

  • Level Shoes, an iconic luxury boutique and the world's largest shoe store (10,000 m²), belonging to the Chalhoub Group
  • Dancing fountains, holders of international records
  • One of the world's largest suspended aquariums
  • An Olympic-sized ice rink at the heart of an immersive retail and lifestyle environment

Objective : A final day dedicated to sharing experiences, networking, and future prospects
international.

Official handover of the International Certificate in Luxury, Business & Innovation by Dubai University.

Location

Places and centers of study during the stay

Dubai Silicon Oasis

AT THE HEART OF ENTREPRENEURSHIP

Located in the heart of Dubai, Dubai Silicon Oasis (DSO) is a cutting-edge economic and technological zone dedicated to innovation, entrepreneurship, and research. A truly integrated smart city, it brings together universities, international companies, start-ups, and public institutions in a modern and sustainable environment.

Between architectural modernity, economic dynamism and global connectivity, Dubai Silicon Oasis perfectly embodies the visionary and ambitious spirit of Dubai: a city focused on the future, knowledge and responsible innovation.

Dubai Chamber of Commerce

AT THE HEART OF COMMERCE

Established in 1965, the Dubai Chamber of Commerce is one of the pillars of the economic development of the United Arab Emirates. It supports the growth of local and international businesses by promoting innovation, trade and global investment.

As a key player in Dubai’s economic dynamism, the Chamber plays a strategic role in promoting international trade and strengthening the territory’s competitiveness.

Committed to education and knowledge, she also participated in the founding of Dubai University, which she actively supports.

Chalhoub Group

AT THE HEART OF LUXURY

Founded in 1955, the Chalhoub Group is the leading luxury retailer in the Middle East, representing some of the world's biggest brands in fashion, beauty, and lifestyle. Based in Dubai, the group combines expertise in distribution, brand building, and innovative retail experiences.

Present in more than 14 countries with more than 750 stores, Chalhoub combines the tradition of French know-how and entrepreneurial vision.

A pioneer in sustainability, digitalization and customer innovation, it embodies the transformation of luxury in the region and plays a key role in the evolution of high-end commerce internationally, with brands such as Christofle. 

Admission

Details & Admission

Are you interested in registering for this Study Trip? Simply follow these steps: 

Step 1: Fill out our application page

1. Go to our application page
2. Fill in the requested information and attach the following documents:

Required documents: 

  • Resume 
  • Copy of your identity document (identity card, passport or driving licence)
  • Cover letter

Optional parts: 

  • Last diploma obtained
  • Letter of recommendation 
  • Certificate of employment

No application fees are required. 

Step 2: Maintenance 

After receiving your application, we will contact you as soon as possible. 

The interview aims to answer all your questions. It allows us to understand your motivations and determine if the program and certification align with your career goals. It can take place at our Academy or remotely.

Step 3: Your registration 

Following your interview, you will know whether you are eligible to enroll at the Academy.

The AIVA school premises are fully equipped to accommodate a person with a disability.

If this is your situation, please do not hesitate to contact our disability liaison officer, Sophie de Boisvilliers.

Depending on your type of disability, we will put in place the necessary measures and adapt our teaching conditions.

Contact: Sophie de Boisivillers – serviceadministratif@aiva-eu.com

Do you have any questions? Feel free to contact us:

Contact us

Ready to train you to the wine, beer and spirits industries?

Download the brochure, apply or come and meet us during an open day.