AIVA has a representative office in Dubai dedicated to developing its academic and professional partnerships in the Middle East. This base supports local players in the wine, beer and spirits sectors and builds bridges between the European and Middle Eastern markets of the industry.
The International Wine Academy is now present in Dubai through a dedicated representative office, a development space for our partner companies, our students, our academic influence and our expertise in the wine, beer and spirits industries.
This new site is part of a development strategy focused on the world's major capitals of taste, luxury and hospitality.
Dubai is today a global hub for trade, high-end tourism, and international gastronomy. With a thriving hotel industry, a demanding cosmopolitan clientele, and a market rapidly opening up to premium products, Dubai and the Middle East are emerging as territories of the future for the wine, beer and spirits industries.
By establishing itself in Dubai, AIVA continues its mission: to train the future players in the wine world where demand is high and innovation is constant.. This hub fosters synergies with local partners, sommeliers, importers, and prestigious establishments.
Wine sales volumes in the UAE grew by double digits in 2024, particularly in Dubai and Abu Dhabi, driven by a large contingent of affluent expatriates and the rise of tourism.
The Emirates have entered the top 10 most attractive markets for wine for the first time according to IWSR (International Wines and Spirits Record) in 2024, thanks to growing demand and a premium supply.
In the Middle East & Africa region, wine represents a growing share of the overall alcoholic beverage market, with increased consumption both on-trade and off-trade.
SM&B (Studies Matrix ByNestor) is a leading market research and consulting firm with a strong presence in the UAE, Paris, and Houston. The firm supports a global network of top-tier universities and engineering institutions.
In collaboration with prestigious partners such as the Centre for Executive Development at Dubai University, SM&B also offers consulting, marketing and sales services for innovative management programs.
SM&B also designs course modules focused on artificial intelligence, luxury, digital, finance, supply chain, and many others.
This partnership with SM&B is part of AIVA's dynamism and evolution, which is committed to offering content that reflects market realities year after year.
”AIVA’s office in Dubai marks a new stage in the Academy’s international development.
This anchor point will strengthen and develop new academic and professional partnerships in the Middle East, support local players in the wine, beer and spirits sectors in their training projects and promote French excellence.
Through this office, AIVA also aims to build bridges between European and Middle Eastern markets, offering tailor-made programs, expert interventions, and connections with international industry networks.“
International Wine Academy – AIVA
Al Ekhtyar Al Mumayz Business Center, IRIS Bay Tower, Business Bay
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Tasting courses, open days, graduation ceremonies: discover the daily life of the Academy.
