The improvement committee

AIVA's advisory board brings together renowned figures from the wine industry, higher education, and business. Their mission: to advise the Academy on the evolution of its qualifications, ensuring they remain aligned with the realities and demands of the industry's professions.

Members

Degrees in line with the professional wine world

The improvement committee's role is to advise the Academy's teaching teams on the evolution of the Diplomas. 

AIVA's objective is to offer diplomas that are fully aligned with the professional world. This is achieved in particular through constant updates to courses and various teaching programs.

Chairman of the Committee – PATRICK HETZEL

University Professor, Member of Parliament for Bas-Rhin, formerly Rector of the Academy, Advisor to the Prime Minister, Director General of Higher Education… As Chairman of the Improvement Committee, Patrick Hetzel brings all his knowledge and extensive experience to enable AIVA to continuously improve.

Member – DOMINIQUE DESTOUCHES

ENTREPRENEUR

President of AIVA, Entrepreneur in the trade and wine businesses, Dominique Destouches now manages more than 30 companies in France and internationally.

Member – SERGE DUBS

BEST SOMMELIER IN THE WORLD

Best Sommelier of France in 1983, of Europe in 1988, then of the World in 1989, Serge Dubs is a reference in the world of sommellerie.

Member – MARCEL SAUCET

ENTREPRENEUR & RESEARCHER

Creator of the Street Marketing™ concept, the NESTOR artificial intelligence software, director and founder of LCA world Group, Professor Marcel Saucet is also an associate researcher at the University of San Diego in California.

Member – HERVÉ MARZIOU

BEER EXPERT

Expert beerologist, a major figure in the foundations of beerology in France, Hervé Marziou now has a reputation that transcends borders.

Member – PASCAL COMIN

BUSINESS LAWYER

Pascal Comin, a lawyer specializing in taxation, corporate law and business transfers in France and internationally, teaches MBA students in Wine & Spirits Marketing and International Trade.

Contact us

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The AIVA spirit, in pictures

Tasting courses, open days, graduation ceremonies: discover the daily life of the Academy.