Master session in French and English
The MBA 2 Wine & Spirits Marketing and International Trade is obtained following a one-year course at the International Wine Academy in Alsace.
This Master of Business Administration (MBA) is structured to make you a senior manager in the wine industry, capable of managing and creating a company.
It complements the MBA 1 Wine & Spirits Marketing and International Trade.
This MBA is a logical continuation of the MBA 1 Wine & Spirits Marketing and International Trade. It prepares you to be a high-level manager in the wine industry, capable of managing or creating a business.
The degree program admits, according to a limited number of students, those holding a bac + 4 qualification.
The objective of this unit is to master advanced sales and marketing techniques, and to be able to apply them in concrete situations in the specific field of wine.
The objective of this unit will be to know, master and understand the different types of companies in France and internationally, their links, their advantages and disadvantages from a legal and tax point of view.
The objective of this unit is to be able to create a company from given theoretical resources: contribution of shares, purchase of shares, financing, etc.
The objective of this unit is to be able to control the life of a company in a global and social context: facing competition, managing crises, implementing quality processes…
The measurable objective of this unit is to be able to implement cross-cutting communication techniques in the world of wine: trade fairs, media, social networks, etc.
The assessable objective of this unit will be to be able to express oneself impeccably in English (and possibly in Chinese) in a technical-commercial context in the field of alcohols.
This teaching unit will allow you to put your knowledge of marketing, commerce and business management into practice through the tasting of more than 400 wines, spirits and beers.
Within this framework, several points are addressed in the Advanced Knowledge of Wine & Spirits unit:
The objective of this unit will be the application of knowledge acquired in MBA1, to understand the advanced and technical concepts of wine and spirits production, up to the knowledge of fine wines.
The program includes visits to vineyards and companies, case studies and professional seminars.
The MBA also allows you to carry out a professional project of your choice in line with your training.
A school trip to the different French wine regions is also included in the training.
The objective of this unit is the effective and systematic application of analysis and responses to complex problems related to the wine industry, either by directly engaging with industry stakeholders during dedicated seminars, field trips, or practical case studies.
A 6-month company immersion is included in the training, in the form of an internship or employment contract.
This immersion can take place in one of our partner companies depending on available places or in the company of your choice.
The aim of this unit is to familiarize you with the companies directly involved in the field and to put your knowledge into practice.
Continuous assessment in the form of regular take-home essays consisting of structured responses to given topics. In addition, there are periodic exams including open-ended questions and practical exercises, as well as a supervised project and an internship report.
This MBA 2 ensures that students master all the tools necessary for success in business management, marketing and trade of wines and spirits in France and internationally.
You will possess the knowledge to create or acquire your own business, become a business engineer, brand ambassador, wine consultant, import-export manager, marketing manager, customer relations manager, sales manager, account manager, key account manager, sales promotion manager, advertising manager…
Capable of creating, mastering, adapting, managing and leading, you will be able to undertake and make a place for yourself in the world of commerce and business.
The diploma allows direct entry into the job market.
Alternating between lectures, tutorials and professional projects. Some applications take place in the field, during visits to winegrowers, merchants, wine shops, brewers and distillers.
This amounts to 22 weeks of professional immersion. This period can take place in one of our partner companies, depending on available places, or in the company of your choice, in France or abroad.
This volume combines theory and practice throughout the entire course. It blends classroom instruction with on-the-job training, providing a comprehensive and decidedly career-oriented education.
All courses are taught in French and English. This bilingual approach prepares students for international exchanges within the sector and for the technical vocabulary of wines, beers, and spirits.
These professionals include business leaders and managers in the wine and spirits industry, experts in finance, business transfer, commercial law, labor law, marketing, bankers, accountants, lawyers, etc.
The MBA 2 Wine & Spirits Marketing and International Trade allows you to carry out a professional project of your choice in line with your training.
This professional project can constitute your true life and business project for launching your career.
This project could also be the one you started in MBA 1.
You will be supported by our teaching team throughout the entire process of this project, whether it actually succeeds or not.
From September 7 to 25, 2026
July 31, 2027
AIVA Immersion: A little over 5 months of practical training in our Academy. Classes take place from Monday to Friday, excluding school holidays.
Company immersion: Our teaching team ensures the practical application of what you have learned and the successful completion of your project.
«After a preparatory class for HEC and a first year in business school, I chose to join the Double Degree Bac+3 at AIVA to specialize and with the aim of growing my family business in the wine trade.
AIVA is a young school; I appreciate the small class sizes because the work is much more productive, the teachers are dedicated and passionate about what they do, and the tasting and oenology courses are very enriching, whether it's about wines or spirits.»
«"Passionate about wine since I was 15 and after obtaining a degree in economics and management of organizations, I wanted to find a school that linked these two fields, economics and wine.
So I joined AIVA, which immediately appealed to me because the program defined exactly what I wanted to do: marketing and international trade in wines and spirits.
So I enrolled in the first year of the MBA program, a year filled with tastings and theoretical courses that expanded upon my existing knowledge. It also provided me with a valuable network of contacts, allowing me to connect with numerous professionals!
I thoroughly enjoyed this year, with supportive professors and classmates who shared the same passion: wine. Therefore, I decided to continue with an MBA2 to complete my studies and then enter the workforce.»
«"Having come from a background far removed from the world of wine and commerce, I joined AIVA to turn my attraction to wine into my profession.
By following the 2-year MBA in Wine and Spirits Marketing and International Trade, I was able to acquire real knowledge about French and world wines thanks to the teachers at AIVA.
Wine is truly at the heart of the training (numerous tastings) and the other subjects always echo it, making them very concrete.
In addition, the interventions of professionals (winegrowers, great sommeliers, businessmen and women…) allow us to immerse ourselves in the different professions, with also the field visits.
I recommend AIVA to anyone looking to specialize in the wine trade!»
«"My name is Paolina, I come from Bulgaria.
I had the opportunity to complete the MBA1 Wine & Spirits Marketing and International Trade program at AIVA, a top-tier program in the wine industry. With its strong strategic, commercial, and management focus, this intensive program provided me with a solid understanding of the demands of the French and global markets, while expanding my knowledge in the wine and spirits sector.
The program's content, along with the diversity of high-achieving students joining this MBA from all regions of France and the world, makes it a truly life-changing experience. The team of experienced professors provides real-world, business-based education, supported by case studies, in close collaboration with industry professionals.
All courses are taught in small groups, which allows for close interaction between the student and the professor. The internship at the end of the program allows students to put into practice all the theoretical knowledge acquired during the course.
I was extremely happy with this training; I'm currently in my second year of my MBA.»
«Being at AIVA means opting for a complete education.
We are immersed within the company:
Both the theoretical side, with very enriching courses taught by professionals, and the practical side, with the completion of numerous projects and case studies.
This degree also gives me an international perspective, which opens many doors.»
«Before coming to AIVA, I completed a double Master’s degree in Languages, Cultures and International Business at the University of La Rochelle and in interpreting and translation at Beijing Language and Culture University.
Upon my return to France, I decided, out of curiosity but also strategically, to train myself in wines and spirits.
So I arrived at AIVA with absolutely no wine knowledge. The quality of the teaching, the small class sizes, and the availability of the teachers allowed me to progress quickly.
Having a group of friends with whom I organized many tasting evenings allowed me to put what I was learning in class into practice and to expand the range of wines I tasted. And yet, the range was already quite extensive! Indeed, by the end of the first year of the MBA program, we had tasted more than 400 wines and spirits, to which at least the same number can be added at tasting evenings.
I would also like to commend the quality of the instructors in the cross-disciplinary subjects (marketing, management, export, etc.) and in the professional seminars. The school's network allows students to benefit from the knowledge, skills, and experience of people from various professions related to the world of wine.
Today, I am happy to continue my studies at AIVA in MBA2 before signing a permanent contract in February 2023.»
«As a student of international business for three years, I then joined AIVA to specialize in the field of wine.
AIVA is a very well-equipped school, with passionate teachers and small classes that allow for easy sharing and exchange between students and teachers.
This school offered me a lot of opportunities, allowed me to meet some great people and make contacts in the wine industry.
This is one of the few French schools where tasting is at the heart of the program, where the courses are adapted to the world of wine.
AIVA is a superb school that I recommend without hesitation.»
«"With a background in sommelier work in the hotel and restaurant industry, I turned to AIVA to acquire the necessary knowledge to enter the world of commerce.
They met my expectations during my year in the Double Degree program (Bachelor's degree - Advanced Diploma in Wines and Spirits). I therefore decided to continue with them for a Master's degree to further explore import-export concepts.
In parallel, I work for the company "Vins de propriétés et châteaux de France" (Wines from French Estates and Castles), which placed its trust in me and trained me in the retail sector. Passionate about the brewing world, I am continuing my project to develop and promote craft brewers in supermarkets.
We are therefore developing partnerships with various Alsatian breweries in order to better represent them in stores, such as Brasserie Perle, Brasserie 3 mats, etc… »
«"Passionate about wine for years, I decided to join AIVA for a career change.
Having initially graduated with a Master of Science in Agronomy and Environmental Science from Wye College (Kings College and University of London), I chose this degree for its professionalizing aspect, particularly in wine tasting, international trade and import/export.
We were trained by enthusiasts and professionals in the field, both for tastings and for the more theoretical courses, which were equally exciting.
The visits and meetings with professionals are enriching.
We are fortunate to be in an academy where we are continually pushed towards excellence.
Thank you to the entire team for this fabulous adventure.»
Discover below all the additional information that will allow you to apply.
Are you interested in enrolling in this Diploma program? Simply follow these steps:
Step 1: Fill out our application page
1. Go to our application page
2. Fill in the requested information and attach the following documents:
Required documents:
Optional parts:
No application fees are required.
Step 2: Maintenance
After receiving your application, we will contact you as soon as possible.
The interview aims to answer all your questions. It allows us to understand your motivations and determine if our Diploma aligns with your career goals. It can take place at our Academy or remotely.
Step 3: Your registration
Following your interview, you will know whether you are eligible to enroll at the Academy.
The AIVA school premises are fully equipped to accommodate a person with a disability.
If this is your situation, please do not hesitate to contact our disability liaison officer, Sophie de Boisvilliers.
Depending on your type of disability, we will put in place the necessary measures and adapt our teaching conditions.
If measures also need to be taken regarding your company immersion, we will work jointly with your host company to adapt your position.
Contact: Sophie de Boisivillers – serviceadministratif@aiva-eu.com
Tuition fees: €11,200
We offer the possibility of financing the training in several installments.
Financial assistance is available for training. To best assist you with your project, please contact us.
Average placement rate before 6 months: 100 %
Average satisfaction rating: 90 %
Download the brochure, apply or come and meet us during an open day.
