Master session in French and English
The MBA 1 Wine & Spirits Marketing and International Trade is obtained following a one-year training program at the International Wine Academy in Alsace.
This Master of Business Administration (MBA) is structured to make you a high-level manager in the wine industry, capable of managing and creating a business.
It allows you to train to business management, marketing and wine trade, while providing you with a comprehensive course focused on the knowledge and tasting of wines, beers and spirits.
The world of wine has changed dramatically in recent years. International trade is intensifying. Versatility and adaptability are paramount. This internationally focused training will enable you to become a wine marketing and sales professional, capable of adapting to the future.
The degree program admits, according to a limited number of students, those holding a bac +3 qualification.
The MBA 1 Wine & Spirits Marketing and International Trade consists of 9 teaching units:
The objective of this unit is to learn sales and marketing techniques, and to be able to apply them in concrete situations in the specific field of wine.
The objective of this unit is to understand, master and apply the major concepts of business management, by a leader.
The objective of this unit is to provide knowledge of business management techniques, group projects and your ability to coordinate different sectors.
The objective of this unit will be to teach you about decision support methods through relevant sourcing and case studies.
The objective of this unit is the knowledge and understanding of how businesses operate internationally: inventory management, import-export, and internal logistics.
The objective of this unit will be to be able to express oneself clearly in English (and possibly in Chinese) in a technical-commercial context in the field of alcohols.
This teaching unit will allow you to put your knowledge of marketing, commerce and business management into practice through the tasting of more than 400 wines, spirits and beers.
Within this framework, several points are addressed in the Knowledge of Wine & Spirits unit:
The objective of this unit, the most substantial in your course, will be a detailed knowledge of global vineyards, their dynamics, their strengths and weaknesses, and the major market trends that these sectors are observing.
The program includes visits to vineyards and companies, case studies and professional seminars.
The MBA also allows you to carry out a professional project of your choice in line with your training.
The objective of this unit is the effective application and analysis of responses to problems related to the wine industry, either by directly engaging with industry stakeholders during dedicated seminars, field trips, or practical case studies.
A 6-month company immersion is included in the training, in the form of an internship or employment contract.
This immersion can take place in one of our partner companies depending on available places or in the company of your choice.
The aim of this unit is to familiarize you with the companies directly involved in the field and to put your knowledge into practice.
Continuous assessment in the form of regular take-home essays consisting of structured responses to given topics. In addition, there are periodic exams including open-ended questions and practical exercises, as well as a supervised project and an internship report.
This MBA 1 ensures that students master all the tools necessary for success in business management, marketing and trade of wines and spirits in France and internationally.
You will possess the knowledge to create or acquire your own business, become a brand ambassador, wine consultant, import-export manager, marketing manager, customer relations manager, sales director, account manager, key account manager, sales promotion manager, advertising manager…
Capable of creating, mastering, adapting, managing and leading, you will be able to undertake and make a place for yourself in the world of commerce and business.
The diploma allows direct entry into the job market or further studies in MBA 2 Wine & Spirits Marketing and International Trade at the International Wine Academy.
Alternating between lectures, tutorials and professional projects. Some applications take place in the field, during visits to winegrowers, merchants, wine shops, brewers and distillers.
This amounts to 22 weeks of professional immersion. This period can take place in one of our partner companies, depending on available places, or in the company of your choice, in France or abroad.
This volume combines theory and practice throughout the entire course. It blends classroom instruction with on-the-job training, providing a comprehensive and decidedly career-oriented education.
All courses are taught in French and English. This bilingual approach prepares students for international exchanges within the sector and for the technical vocabulary of wines, beers, and spirits.
These professionals include business leaders and managers in the wine and spirits industry, experts in finance, business transfer, commercial law, labor law, marketing, bankers, accountants, lawyers, etc.
The MBA 1 Wine & Spirits Marketing and International Trade allows you to carry out a professional project of your choice in line with your training.
This professional project can constitute your true life and business project for launching your career.
You will be supported by our teaching team throughout the entire process of this project, whether it actually succeeds or not.
From September 7 to 25, 2026
July 31, 2027
AIVA Immersion: A little over 5 months of practical training in our Academy. Classes take place from Monday to Friday, excluding school holidays.
Company immersion: Our teaching team ensures the practical application of what you have learned and the successful completion of your project.
” Having been passionate about wine for years, I decided to join AIVA for a career change.
Having initially graduated with a Master of Science in Agronomy and Environmental Science from Wye College (Kings College and University of London), I chose this degree for its professionalizing aspect, particularly in wine tasting, international trade and import/export.
We were trained by enthusiasts and professionals in the field, both for tastings and for the more theoretical courses, which were equally exciting.
The visits and meetings with professionals are enriching.
We are fortunate to be in an academy where we are continually pushed towards excellence.
Thank you to the entire team for this fabulous adventure.“
”Being at AIVA means opting for a complete training program.
We are immersed within the company:
Both the theoretical side, with very enriching courses taught by professionals, and the practical side, with the completion of numerous projects and case studies.
This degree also gives me an international perspective, which opens many doors.“
”My goal is to take over a wine estate.
AIVA provides me with practical knowledge about wine and tasting, but also about exporting, IT, management… We cover a lot of ground. Because the classes are small, we get truly personalized instruction; the teachers are genuinely invested in our success.
The atmosphere is very warm, while remaining serious.“
”With a background in sommelier work in the hotel and restaurant industry, I turned to AIVA to acquire the necessary knowledge to enter the world of retail. They met my expectations during my year in the dual Bachelor's degree program (Bac+3) in Wines and Spirits. I then decided to continue with them in an MBA program to deepen my understanding of import-export. In parallel, I work for the company "Vins de Propriétés et Châteaux de France," which placed its trust in me and trained me in the retail sector. Passionate about the brewing industry, I am pursuing a project to develop and promote craft brewers in supermarkets.
We are therefore developing partnerships with various Alsatian breweries in order to better represent them in stores, such as Brasserie Perle, Brasserie 3 mats, etc…“
”"Having completed a DUT in biology and wanting to move into the wine trade, the degree offered by AIVA provides me with a lot of new knowledge, whether in tasting, accounting, management…"
Furthermore, we are in a small group, which facilitates interaction with the teachers and allows for almost private lessons in order to better understand and succeed.“
”I come from a BTS viticulture/oenology in Charente, today my goal is to specialize in the trade and marketing of wines as well as spirits.
That's why I chose AIVA for its professionalism but also for its close relationship with students thanks to small class sizes.“
”After a preparatory class for HEC and a first year in business school, I chose to join the Double Degree Bac+3 at AIVA to specialize and with the aim of growing my family business in the wine trade.
AIVA is a young school; I appreciate the small class sizes because the work is much more productive, the teachers are dedicated and passionate about what they do, and the tasting and oenology courses are very enriching, whether it's about wines or spirits.“
”"Wanting to switch to a career in business after completing my DUT in Chemistry, I discovered AIVA. It was a way to combine my love of wine with my desire to take business courses.".
Starting from scratch following a scientific education, I was able, thanks to the help of the teaching staff and professional speakers, to acquire a great deal of knowledge.
The atmosphere in the classroom is friendly and based on mutual support; there is no competition, unlike in other schools.”
”As a student of international business for three years, I then joined AIVA to specialize in the field of wine.
AIVA is a very well-equipped school, with passionate teachers and small classes that allow for easy sharing and exchange between students and teachers.
This school offered me a lot of opportunities, allowed me to meet some great people and make contacts in the wine industry.
This is one of the few French schools where tasting is at the heart of the program, where the courses are adapted to the world of wine.
AIVA is a superb school that I recommend without hesitation.“
”Following my three years of general Bachelor’s degree in business and management, I wanted to specialize in a field that I was passionate about: wine.
After some research, I discovered AIVA, where I was able to join the MBA program.
Thanks to the professional and passionate teaching team, I learned a great deal in a very short time. This learning was made possible through theoretical courses, numerous tastings in well-equipped rooms, and visits to vineyards to gain a better understanding of the professional world of winemaking.
I can only recommend AIVA to connoisseurs who wish to improve their skills, but also to beginners in the world of wine, as I was when I arrived!“
”After obtaining my BTS Technico-commercial en Vins et Spiritueux in Montpellier, I decided to continue my studies in order to improve my skills in this sector.
So I chose the Bac+3 program at AIVA.
AIVA was a very good opportunity and met my expectations.
Most of the teachers are former professionals in the field. They teach us in a pragmatic way, readily sharing their experiences and knowledge.
It's a very interesting and enriching teaching method!
The courses offered by AIVA are primarily taught in small groups. This allows students to have a close relationship with their instructors, and therefore to understand the material more easily. There is also a great deal of mutual support and solidarity among the students.
As for the way the training works, all the courses are varied and the pace of work is pleasant: 3 hours in the morning and 3 hours in the afternoon for theory from September to February, followed by five months of immersion in a company.
The school's extensive network of contacts and partners allows us to choose the company that best suits our needs (export, marketing, commerce, etc.).
The education provided allows students to acquire real skills in management, commerce, national and international marketing, as well as in the knowledge of wines, beers and spirits.
The Academy provides everything needed to succeed. This way of learning has inspired me to continue my studies in a similar environment.
That's why I'm continuing my studies at AIVA with the MBA 1 program!”
”"Having come from a background far removed from the world of wine and commerce, I joined AIVA to turn my passion for wine into my profession.
By following the 2-year MBA in Wine and Spirits Marketing and International Trade, I was able to acquire real knowledge about French and world wines thanks to the teachers at AIVA.
Wine is truly at the heart of the training (numerous tastings) and the other subjects always echo it, making them very concrete.
In addition, the interventions of professionals (winegrowers, great sommeliers, businessmen and women…) allow us to immerse ourselves in the different professions, with also the field visits.
I recommend AIVA to anyone looking to specialize in the wine trade!”
”Passionate about wine since I was 15 and after obtaining a degree in economics and management of organizations, I wanted to find a school that linked these two fields, economics and wine.
So I joined AIVA, which immediately appealed to me because the program defined exactly what I wanted to do: marketing and international trade in wines and spirits.
So I enrolled in the first year of the MBA program, a year filled with tastings and theoretical courses that expanded upon my existing knowledge. It also provided me with a valuable network of contacts, allowing me to connect with numerous professionals!
I thoroughly enjoyed this year, with attentive professors and classmates who shared the same passion: wine. Therefore, I decided to continue with an MBA2 to complete my studies and then enter the workforce.”
”Before coming to AIVA, I did a double Master’s degree in Languages, Cultures and International Business at the University of La Rochelle and in interpreting and translation at Beijing Language and Culture University.
Upon my return to France, I decided, out of curiosity but also strategically, to train myself in wines and spirits.
So I arrived at AIVA with absolutely no wine knowledge. The quality of the teaching, the small class sizes, and the availability of the teachers allowed me to progress quickly.
Having a group of friends with whom I organized many tasting evenings allowed me to put what I was learning in class into practice and to expand the range of wines I tasted. And yet, the range was already quite extensive! Indeed, by the end of the first year of the MBA program, we had tasted more than 400 wines and spirits, to which at least the same number can be added at tasting evenings.
I would also like to commend the quality of the instructors in the cross-disciplinary subjects (marketing, management, export, etc.) and in the professional seminars. The school's network allows students to benefit from the knowledge, skills, and experience of people from various professions related to the world of wine.
Today, I am happy to continue my studies at AIVA in MBA2 before signing a permanent contract in February 2023.”
”My name is Paolina, I come from Bulgaria.
I had the opportunity to complete the MBA1 Wine & Spirits Marketing and International Trade program at AIVA, a top-tier program in the wine industry. With its strong strategic, commercial, and management focus, this intensive program provided me with a solid understanding of the demands of the French and global markets, while expanding my knowledge in the wine and spirits sector.
The program's content, along with the diversity of high-achieving students joining this MBA from all regions of France and the world, makes it a truly life-changing experience. The team of experienced professors provides real-world, business-based education, supported by case studies, in close collaboration with industry professionals.
All courses are taught in small groups, allowing for close interaction between students and professors. The internship at the end of the program puts into practice all the theoretical knowledge acquired during the course.
I was extremely happy with this training; I'm currently in my second year of my MBA.”
”My choice to join AIVA was indisputable.
From the initial interview, the academy's teaching staff helped me find the best training program for my career goals. They were attentive and supported me throughout the entire program. Today, I know for certain that I have acquired a tremendous amount of knowledge thanks to a passionate and competent team and teaching staff who are genuinely interested in their students.
AIVA offers comprehensive training with knowledge of wine, spirits, and, as an added bonus, beer. The business side of the training is very thorough and allows for greater self-awareness. The courses are taught by professionals who give us the opportunity for continuous improvement.
All this in an environment dedicated to success!
I had an incredible year.”
”My decision to join AIVA was indisputable.“
”Joining AIVA was undoubtedly one of the best decisions I made for my further studies. I was able to learn about the wine industry, the international wine trade, and discover wines from all over the world thanks to a teaching team that listens to your future plans.”.
I wholeheartedly recommend this academy.“
Video testimony:
Video testimony:
Discover below all the additional information that will allow you to apply.
Are you interested in enrolling in this Diploma program? Simply follow these steps:
Step 1: Fill out our application page
1. Go to our application page
2. Fill in the requested information and attach the following documents:
Required documents:
Optional parts:
No application fees are required.
Step 2: Maintenance
After receiving your application, we will contact you as soon as possible.
The interview aims to answer all your questions. It allows us to understand your motivations and determine if our Diploma aligns with your career goals. It can take place at our Academy or remotely.
Step 3: Your registration
Following your interview, you will know whether you are eligible to enroll at the Academy.
The AIVA school premises are fully equipped to accommodate a person with a disability.
If this is your situation, please do not hesitate to contact our disability liaison officer, Sophie de Boisvilliers.
Depending on your type of disability, we will put in place the necessary measures and adapt our teaching conditions.
If measures also need to be taken regarding your company immersion, we will work jointly with your host company to adapt your position.
Contact: Sophie de Boisivillers – serviceadministratif@aiva-eu.com
Tuition fees: €10,500
We offer the possibility of financing the training in several installments.
Financial assistance is available for training. To best assist you with your project, please contact us.
Average placement rate before 6 months: 100 %
Average satisfaction rating: 95 %
Download the brochure, apply or come and meet us during an open day.
