Bachelor's Degree (Bac+3)
The Bachelor in Wines & Spirits is obtained following a one-year course at the International Wine Academy in Alsace.
This Bachelor's degree is structured to make you a responsible in the wine industry, with a high-level specialization in tasting.
You will have an advanced mastery of all aspects of the wine industry, from grape to wine.
Courses in business management and the trade of wines and spirits at national and international level are also provided.
This training will make you a manager in the wine industry with a high level of tasting skills, capable of mastering technical aspects in business management and in commerce in the broadest sense.
The bachelor's program admits, according to a limited number of students, those with a bac + 2 qualification, or those with at least three years of professional experience.
The Bachelor's degree consists of 8 teaching units.
You will be able to acquire advanced knowledge of wines and spirits through specialized courses and the tasting of 300 wines and spirits.
Vineyard visits, company visits, case studies and conferences are also on the program.
The objective of this unit is to know and understand the functioning of vineyards around the world, but also of major beer and spirits regions, their history, their geography, their specific characteristics and the ways to match them with gastronomy.
The objective of this unit is to learn how to produce the major products of the world of alcoholic beverages: wines of course, but also spirits, fortified wines, and to learn how to taste them analytically in order to be effective in France as well as internationally.
The objective of this unit is to learn sales and marketing techniques, and to be able to apply them in concrete situations in the specific field of wine.
The objective of this unit is to understand, master, and apply the main concepts of business management, from logistics and finance to team management. Here again, the specific characteristics of the wine industry will be taken into account in the module.
The objective of this unit is to gain knowledge and understanding of the operations of the major players in the wine industry sales sector: hotels, restaurants, supermarkets, import-export, legal aspects…
The objective of this unit is to pool all the knowledge acquired during the different modules and put it into direct application: either by directly confronting actors in the sector during dedicated seminars, or during field trips, or finally, during practical case studies.
The Bachelor in Wines & Spirits allows you to carry out a professional project of your choice in line with your training.
The objective of this unit is the acquisition of a methodology and tools to structure and manage a project during the different successive phases: pre-project, definition, design, communication, evaluation… From reflection to realization, on a subject related to wine or spirits.
A 22-week company immersion is included in the training, in the form of an internship or employment contract.
This immersion can take place in one of our partner companies depending on available places or in the company of your choice.
The aim of this unit is to familiarize you with the companies directly involved in the field and to put your knowledge into practice.
Continuous assessment in the form of regular exams including open questions, multiple-choice questions and practical exercises.
Upon completion of your training, you will be able to work as a vineyard manager in France and abroad, sales manager, production manager, commercial director, wine project developer, wine tourism manager, export director…
Capable of innovating, mastering, improving the qualities of a wine, the company in general and its development at the national and international level… you will truly be an asset to your company.
The diploma allows you to directly enter the job market or to continue your studies in an MBA Wine & Spirits Marketing and International Trade.
The course alternates between lectures, tutorials, and supervised projects. Classes are held at our institution. However, some practical applications may take place outside the academy.
This amounts to 22 weeks of professional immersion. This period can take place in one of our partner companies, depending on available places, or in the company of your choice, in France or abroad.
This volume combines theory and practice throughout the entire course. It blends classroom instruction with on-the-job training, providing a comprehensive and decidedly career-oriented education.
The Bachelor in Wines & Spirits allows you to carry out a professional project of your choice in line with your training.
You will be supported by our teaching team throughout the entire process of this project, whether it actually succeeds or not.
From September 7 to 25, 2026
July 31, 2027
AIVA Immersion: A little over 5 months of practical training in our Academy. Classes take place from Monday to Friday, excluding school holidays.
Company immersion: Our teaching team ensures the practical application of what you have learned and the successful completion of your project.
«After a preparatory class for HEC and a first year in business school, I chose to join the Double Degree Bac+3 at AIVA to specialize and with the aim of growing my family business in the wine trade.
AIVA is a young school; I appreciate the small class sizes because the work is much more productive, the teachers are dedicated and passionate about what they do, and the tasting and oenology courses are very enriching, whether it's about wines or spirits.»
«I come from a BTS in viticulture/oenology in Charente, today my goal is to specialize in the trade and marketing of wines as well as spirits.
That's why I chose AIVA, for its professionalism but also for its close relationship with students thanks to small class sizes.»
«"In order to continue my initially technical studies in the field of wine, I turned to AIVA which offers a professionalizing pedagogy.
Indeed, the internship provides a complete immersion in the profession, and the training is supervised by professionals from the wine industry. You learn a great deal in a friendly yet professional atmosphere.»
«Following a BTS Technico-commercial Vins & Spiritueux, I was looking for a BAC +3 apprenticeship in the same field.
I chose AIVA for the quality of its faculty, its small class sizes, and above all for its truly innovative teaching methodology!»
«"This is a school that restores teaching to its former glory. Down with rote learning and make way for practical application!"
The student is no longer passive in the course's development, but rather becomes an active participant. I've rediscovered my enjoyment of school.»
«"After completing a BTS in Table Arts and Culinary Arts, I chose to specialize in the trade and marketing of wines and spirits.
I chose AIVA for its professionalism, small class sizes, and innovative course methodology, which is very well structured.»
«After studying marketing and international business in Germany, enrolling at the International Wine Academy in Alsace seemed like the obvious next step. Choosing this program ensures you have all the knowledge and tools required to address the current challenges of the wine industry.”.
Almost all of the teaching offered is provided by professionals who themselves face the realities of the field on a daily basis.
I highly recommend this academy.»
«"With a background in sommelier work in the hotel and restaurant industry, I turned to AIVA to acquire the necessary knowledge to enter the world of commerce.
They met my expectations during my year in the Double Degree program (Bachelor's degree - Advanced Diploma in Wines and Spirits). I therefore decided to continue with them for a Master's degree to further explore import-export concepts.
In parallel, I work for the company "Vins de propriétés et châteaux de France" (Wines from French Estates and Castles), which placed its trust in me and trained me in the retail sector. Passionate about the brewing world, I am continuing my project to develop and promote craft brewers in supermarkets.
We are therefore developing partnerships with various Alsatian breweries in order to better represent them in stores, such as Brasserie Perle, Brasserie 3 mats, etc… »
«"Wanting to switch to a career in business after completing my DUT in Chemistry, I discovered AIVA. It was a way to combine my love of wine with my desire to take business courses.".
Starting from scratch following a scientific education, I was able, thanks to the help of the teaching staff and professional speakers, to acquire a great deal of knowledge.
The atmosphere in the classroom is friendly and based on mutual support; there is no competition, unlike in other schools.»
«"First of all, why AIVA?"
What motivated me to join AIVA was, above all, the constant contact with professionals in the wine and trade industries.
After my BTS Viticulture/Oenology apprenticeship in the Champagne region, I needed to find an establishment where I could further develop my skills in tastings, sales techniques and business management.
This Academy allows us to study with small class sizes and to professionalize ourselves with very comprehensive courses that allow us to progress quickly.
All this in a friendly atmosphere with teachers who are always attentive.»
Discover below all the additional information that will allow you to apply.
Are you interested in enrolling in this Diploma program? Simply follow these steps:
Step 1: Fill out our application page
1. Go to our application page
2. Fill in the requested information and attach the following documents:
Required documents:
Optional parts:
No application fees are required.
Step 2: Maintenance
After receiving your application, we will contact you as soon as possible.
The interview aims to answer all your questions. It allows us to understand your motivations and determine if our Diploma aligns with your career goals. It can take place at our Academy or remotely.
Step 3: Your registration
Following your interview, you will know whether you are eligible to enroll at the Academy.
The AIVA school premises are fully equipped to accommodate a person with a disability.
If this is your situation, please do not hesitate to contact our disability liaison officer, Sophie de Boisvilliers.
Depending on your type of disability, we will put in place the necessary measures and adapt our teaching conditions.
If measures also need to be taken regarding your company immersion, we will work jointly with your host company to adapt your position.
Contact: Sophie de Boisivillers – serviceadministratif@aiva-eu.com
Tuition fees: €8,900
We offer the possibility of financing the training in several installments.
Financial assistance is available for training. To best assist you with your project, please contact us.
Average placement rate before 6 months: 97 %
Average satisfaction rating: 91 %
Download the brochure, apply or come and meet us during an open day.
