{"id":17007,"date":"2025-02-11T07:50:27","date_gmt":"2025-02-11T07:50:27","guid":{"rendered":"https:\/\/aiva-eu.com\/\/?p=17007"},"modified":"2025-02-11T16:23:08","modified_gmt":"2025-02-11T16:23:08","slug":"voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade","status":"publish","type":"post","link":"https:\/\/aiva-eu.com\/en\/mba-2-school-trip-wine-spirits-marketing-and-international-trade\/","title":{"rendered":"MBA 2 Wine & Spirits Marketing and International Trade Trip: On the road to Bordeaux's gems"},"content":{"rendered":"\n

Retour sur ce voyage d’exception !<\/b>
<\/p>\n\n\n\n\n\n\n\n

\u00a0<\/h4>\n\n\n\n

Chaque ann\u00e9e, avant de s\u2019envoler vers leurs carri\u00e8res dans le monde du vin et des spiritueux, nos \u00e9tudiants en MBA 2 Wine & Spirits Marketing and International Trade cl\u00f4turent leur cursus par un voyage d\u2019\u00e9tude exceptionnel. <\/p>\n\n\n\n

L\u2019objectif ? Approfondir leur compr\u00e9hension des terroirs, rencontrer les figures embl\u00e9matiques du secteur et vivre des exp\u00e9riences uniques au c\u0153ur des propri\u00e9t\u00e9s les plus fascinantes.
Pour cette \u00e9dition 2024-2025, nous avons eu l\u2019immense privil\u00e8ge d\u2019\u00eatre guid\u00e9s par Florence Cathiard, marraine de la promotion et propri\u00e9taire du prestigieux Ch\u00e2teau Smith Haut Lafitte.
Pionni\u00e8re de l\u2019\u0153notourisme et fervente d\u00e9fenseuse d\u2019une viticulture durable, elle nous a ouvert les portes de son univers, marquant le d\u00e9but d\u2019un p\u00e9riple inoubliable.<\/p>\n\n\n\n

Cap sur Bordeaux, une terre d\u2019histoire et d\u2019innovation, o\u00f9 nos \u00e9tudiants ont v\u00e9cu trois jours d\u2019apprentissage et d\u2019\u00e9motions intenses au contact des femmes et des hommes qui fa\u00e7onnent l\u2019avenir du vin.<\/p>\n\n\n\n

Tout savoir sur Florence Cathiard ici : www.smith-haut-lafitte.com<\/a><\/strong><\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
FLORENCE CATHIARD<\/h6>\n\n\n\n

Le voyage<\/h3>\n\n\n\n

\u2022 Ch\u00e2teau Smith Haut Lafitte \u2013 Pessac-L\u00e9ognan :<\/strong><\/p>\n\n\n\n

Quand l\u2019excellence rencontre l\u2019innovation<\/em><\/p>\n\n\n\n

Premi\u00e8re escale incontournable : Ch\u00e2teau Smith Haut Lafitte, berceau de notre marraine Florence Cathiard. En franchissant les portes du domaine, nos \u00e9tudiants ont d\u00e9couvert bien plus qu\u2019un simple vignoble : un v\u00e9ritable laboratoire d\u2019innovation et de respect du terroir. Accueillis dans son salon priv\u00e9, ils ont pu \u00e9changer avec Florence Cathiard sur son parcours, son engagement et la mani\u00e8re dont elle et son mari Daniel ont transform\u00e9 ce Grand Cru Class\u00e9 en r\u00e9f\u00e9rence mondiale.<\/p>\n\n\n\n

Cabernet Sauvignon (56 %), Merlot (38 %), Cabernet Franc (5 %), Petit Verdot (1 %) : ici, l\u2019\u00e9quilibre entre puissance et finesse est recherch\u00e9 \u00e0 chaque \u00e9tape. En cave, les barriques fabriqu\u00e9es sur place permettent un \u00e9levage sur mesure, apportant une touche bois\u00e9e ma\u00eetris\u00e9e aux vins. La d\u00e9gustation a mis en lumi\u00e8re un vin structur\u00e9, port\u00e9 par une belle fra\u00eecheur et des ar\u00f4mes subtils de fruits noirs et d\u2019\u00e9pices.
Le ton est donn\u00e9. Le voyage peut commencer.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb106″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Ch\u00e2teau Ausone – Saint-Emilion :<\/strong><\/p>\n\n\n\n

Un mythe en toute intimit\u00e9<\/em><\/p>\n\n\n\n

Nos \u00e9tudiants ont eu l\u2019immense privil\u00e8ge de p\u00e9n\u00e9trer dans l\u2019un des domaines les plus secrets et convoit\u00e9s de Saint-\u00c9milion : Ch\u00e2teau Ausone.<\/p>\n\n\n\n

Perch\u00e9 sur un promontoire calcaire, il domine la vall\u00e9e avec majest\u00e9. \u00c9douard Vauthier nous accueille et nous entra\u00eene dans les profondeurs de ses caves, creus\u00e9es \u00e0 m\u00eame la roche.
Ici, le temps semble suspendu.<\/p>\n\n\n\n

Le Merlot (55 %) et le Cabernet Franc (45 %) s\u2019expriment dans un vin rac\u00e9, associant concentration et fra\u00eecheur. La d\u00e9gustation a r\u00e9v\u00e9l\u00e9 un vin \u00e9quilibr\u00e9, avec des ar\u00f4mes de fruits noirs et une structure tannique fine, typique du terroir calcaire du domaine. Une belle expression de Saint-\u00c9milion, o\u00f9 l\u2019\u00e9l\u00e9gance l\u2019emporte sur la puissance.
Un moment suspendu, hors du temps.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb107″]<\/p>\n\n\n\n\n\n\n\n\n

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\u2022 Ch\u00e2teau Soutard – Saint-\u00c9milion :<\/strong><\/p>\n\n\n\n

D\u00e9gustation verticale et accords parfaits<\/em><\/p>\n\n\n\n

Nouvelle escale, nouvelle ambiance. Ch\u00e2teau Soutard, une architecture majestueuse, un chai lumineux, un domaine o\u00f9 modernit\u00e9 et tradition cohabitent harmonieusement.
Nos \u00e9tudiants ont eu droit \u00e0 une d\u00e9gustation verticale, un exercice pr\u00e9cieux pour comprendre comment les mill\u00e9simes fa\u00e7onnent un vin. Assembl\u00e9 principalement autour du Merlot, accompagn\u00e9 de Cabernet Franc, Cabernet Sauvignon et Malbec, le vin du domaine \u00e9volue avec le temps, gagnant en complexit\u00e9 et en souplesse. <\/p>\n\n\n\n

Le d\u00e9jeuner qui suit est une le\u00e7on en soi : accords mets et vins, textures qui se r\u00e9pondent, \u00e9quilibre des saveurs\u2026 Un r\u00e9gal pour les papilles, et pour l\u2019esprit.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb108″]<\/p>\n\n\n\n\n\n\n\n\n

<\/p>\n\n\n\n

\u2022 Ch\u00e2teau Le Puy \u2013 Francs-C\u00f4tes de Bordeaux<\/strong><\/p>\n\n\n\n

Un vin de l\u00e9gende r\u00e9v\u00e9l\u00e9 par Les Gouttes de Dieu<\/em><\/p>\n\n\n\n

Comment un domaine discret peut-il devenir un ph\u00e9nom\u00e8ne mondial ? Il suffit d\u2019un manga, Les Gouttes de Dieu, et d\u2019un vin qui bouscule les codes.
Ici, pas de chimie, pas d\u2019artifices. Merlot, Cabernet Sauvignon, Carm\u00e9n\u00e8re, une approche 100 % naturelle et biodynamique. La d\u00e9gustation a mis en avant un vin au profil a\u00e9rien, marqu\u00e9 par des notes de fruits rouges et une belle fra\u00eecheur en bouche. Un style atypique, loin des Bordeaux classiques, qui a su s\u00e9duire nos \u00e9tudiants.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb109″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Domaine de l\u2019Aurage \u2013 Castillon C\u00f4tes de Bordeaux<\/strong><\/p>\n\n\n\n

La sinc\u00e9rit\u00e9 d\u2019un vigneron passionn\u00e9<\/em><\/p>\n\n\n\n

Rencontre avec Louis Mitjavile, h\u00e9ritier d\u2019un savoir-faire familial transmis par son p\u00e8re,
Fran\u00e7ois Mitjavile (Tertre Roteb\u0153uf). <\/p>\n\n\n\n

Ici, Merlot (85 %) et Cabernet Franc (15 %) s\u2019expriment sur un terroir argilo-calcaire, donnant un vin aux ar\u00f4mes de fruits noirs, avec une belle rondeur et une structure \u00e9quilibr\u00e9e. <\/p>\n\n\n\n

Nos \u00e9tudiants ont d\u00e9couvert une approche o\u00f9 chaque d\u00e9tail compte, de la maturit\u00e9 optimale des raisins \u00e0 l\u2019\u00e9levage soign\u00e9 en barrique. Un vin fid\u00e8le \u00e0 son terroir, dans la lign\u00e9e du style Mitjavile.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb110″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Ch\u00e2teau Mouton Rothschild \u2013 Pauillac<\/strong><\/p>\n\n\n\n

Quand le vin devient une \u0153uvre d\u2019art<\/em><\/p>\n\n\n\n

Un chai d\u2019une \u00e9l\u00e9gance rare, des barriques align\u00e9es avec une pr\u00e9cision militaire, une histoire qui traverse les si\u00e8cles. Ch\u00e2teau Mouton Rothschild, c\u2019est l\u2019union sacr\u00e9e entre vin et art.<\/p>\n\n\n\n

Chaque mill\u00e9sime porte la signature d\u2019un artiste de renom : Picasso, Warhol, Chagall\u2026 Mais le vrai chef-d\u2019\u0153uvre ? C\u2019est dans le verre qu\u2019il se trouve. Cabernet Sauvignon (80 %), Merlot, Cabernet Franc : un vin ample et structur\u00e9, o\u00f9 le bois s\u2019int\u00e8gre parfaitement \u00e0 la mati\u00e8re. Un vin taill\u00e9 pour la garde, qui d\u00e9voilera toute sa complexit\u00e9 avec le temps.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb111″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Ch\u00e2teau Lynch-Bages \u2013 Pauillac<\/strong><\/p>\n\n\n\n

Une vision moderne et ambitieuse<\/em><\/p>\n\n\n\n

C\u2019est une cath\u00e9drale du vin qui se dresse devant nous. La nouvelle cuverie de Ch\u00e2teau Lynch-Bages est un bijou d\u2019innovation, un sanctuaire o\u00f9 chaque d\u00e9tail est optimis\u00e9 pour r\u00e9v\u00e9ler la quintessence du Cabernet Sauvignon. <\/p>\n\n\n\n

Nos \u00e9tudiants observent, \u00e9coutent, go\u00fbtent. Ici, la pr\u00e9cision est au service du vin : une belle trame tannique, des ar\u00f4mes de fruits m\u00fbrs, une structure qui allie puissance et \u00e9quilibre.
C\u2019est technique, c\u2019est impressionnant, c\u2019est fascinant.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb112″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Ch\u00e2teau Ferri\u00e8re \u2013 Margaux<\/strong><\/p>\n\n\n\n

Un mod\u00e8le de biodynamie<\/em><\/p>\n\n\n\n

Claire Villars-Lurton nous accueille au Ch\u00e2teau Ferri\u00e8re, joyau de Margaux, o\u00f9 chaque geste est pens\u00e9 pour pr\u00e9server la terre et magnifier le vin.<\/p>\n\n\n\n

Cabernet Sauvignon en vedette, soutenu par le Merlot, le Petit Verdot et le Cabernet Franc. En bouche, un vin droit et \u00e9l\u00e9gant, avec une belle tension et une finale tout en finesse. Un domaine qui prouve que l\u2019avenir du vin sera aussi respectueux qu\u2019excellent.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb113″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Ch\u00e2teau Pape Cl\u00e9ment \u2013 Pessac-L\u00e9ognan<\/strong><\/p>\n\n\n\n

Un \u00e9change inspirant avec Bernard Magrez<\/em><\/p>\n\n\n\n

Avant derni\u00e8re \u00e9tape, et non des moindres : Ch\u00e2teau Pape Cl\u00e9ment, Grand Cru Class\u00e9 de Graves, o\u00f9 nous attend Bernard Magrez. <\/p>\n\n\n\n

Nos \u00e9tudiants ont explor\u00e9 un domaine o\u00f9 chaque parcelle a sa propre histoire, une histoire qui remonte au XIIIe si\u00e8cle. Gr\u00e2ce \u00e0 une s\u00e9lection rigoureuse, chaque terroir est vinifi\u00e9 s\u00e9par\u00e9ment pour r\u00e9v\u00e9ler toute sa finesse. Le ch\u00e2teau, alliant un savoir-faire minutieux au respect de l\u2019environnement, produit des vins d\u2019exception. L\u2019entrepreneur du vin nous livre son regard sur le m\u00e9tier : l\u2019audace, l\u2019innovation, la pers\u00e9v\u00e9rance. Ses mots r\u00e9sonnent, inspirent. <\/p>\n\n\n\n

Un \u00e9change marquant, une d\u00e9gustation inoubliable. Merci pour ce moment !<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb114″]<\/p>\n\n\n\n\n\n\n\n\n

\u2022 Ch\u00e2teau La Mission Haut-Brion \u2013 Pessac-L\u00e9ognan<\/strong><\/p>\n\n\n\n

Le clou du spectacle ? <\/em><\/p>\n\n\n\n

La derni\u00e8re escale nous ram\u00e8ne aux origines de Bordeaux. Ch\u00e2teau La Mission Haut-Brion, c\u2019est l\u2019histoire, le prestige, l\u2019\u00e9l\u00e9gance pure.
La visite nous plonge dans le pass\u00e9, les caves murmurent des souvenirs. Mais la d\u00e9gustation, elle, est bien ancr\u00e9e dans le pr\u00e9sent. Ch\u00e2teau Haut-Brion 2017 : un vin structur\u00e9, port\u00e9 par des notes subtiles de tabac et de fruits noirs, avec une finale longue et \u00e9quilibr\u00e9e.
Une belle conclusion pour un voyage hors du temps.<\/p>\n\n\n\n\n\n\n

[widgetkit id=\u00a0\u00bb115″]<\/p>\n\n\n\n\n\n\n\n\n

Un voyage grav\u00e9 dans les m\u00e9moires<\/h3>\n\n\n\n

De l\u2019accueil chaleureux au Ch\u00e2teau Smith Haut Lafitte aux \u00e9changes inspirants avec Bernard Magrez, en passant par la d\u00e9couverte de joyaux bordelais, nos \u00e9tudiants ont v\u00e9cu une immersion totale dans l\u2019univers du vin. <\/p>\n\n\n\n

Un immense merci \u00e0 tous les domaines visit\u00e9s, nos partenaires et notre marraine Florence Cathiard pour ces moments uniques, qui marqueront sans aucun doute le d\u00e9but d\u2019une belle aventure professionnelle pour nos futurs experts du vin.<\/p>\n","protected":false},"excerpt":{"rendered":"

A look back at this exceptional trip!<\/p>","protected":false},"author":4,"featured_media":17129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-17007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nVoyage MBA 2 Wine & Spirits Marketing and International Trade : sur la route des joyaux bordelais - AIVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aiva-eu.com\/en\/mba-2-school-trip-wine-spirits-marketing-and-international-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voyage MBA 2 Wine & Spirits Marketing and International Trade : sur la route des joyaux bordelais\" \/>\n<meta property=\"og:description\" content=\"Retour sur ce voyage d’exception !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aiva-eu.com\/en\/mba-2-school-trip-wine-spirits-marketing-and-international-trade\/\" \/>\n<meta property=\"og:site_name\" content=\"AIVA\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ecoleAIVA\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T07:50:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T16:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aiva-eu.com\/wp-content\/uploads\/2025\/02\/voyage-bordeaux-mba2-2025-aiva.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Destouches\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Destouches\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade\\\/\"},\"author\":{\"name\":\"Lucas Destouches\",\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/#\\\/schema\\\/person\\\/4773837dd3d41b8f41eb41b46dd4aa0a\"},\"headline\":\"Voyage MBA 2 Wine & Spirits Marketing and International Trade : sur la route des joyaux bordelais\",\"datePublished\":\"2025-02-11T07:50:27+00:00\",\"dateModified\":\"2025-02-11T16:23:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade\\\/\"},\"wordCount\":1461,\"publisher\":{\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aiva-eu.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/voyage-bordeaux-mba2-2025-aiva.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aiva-eu.com\\\/voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade\\\/\",\"url\":\"https:\\\/\\\/aiva-eu.com\\\/voyage-scolaire-mba-2-wine-spirits-marketing-and-international-trade\\\/\",\"name\":\"Voyage MBA 2 Wine & Spirits Marketing and International Trade : sur la route des joyaux bordelais - 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