Master 2
Marketing and Sales
Course Wine Marketing and International Trade

Master session English

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Presentation

The Master 2 Marketing and Sales Course Wine Marketing and International Trade was developed in partnership with the Faculty of Marketing and Agrosciences of the University of Lorraine. It is obtained after a one-year training course. This Master's degree is structured to develop in a specialized and professional way the economy, marketing, legislation, and English in wine. He completes the Master 1 Marketing and Sales Course Wine Marketing and International Trade. 

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This Master's degree is the logical continuation of the Master 1 Marketing and Sales Course Wine Marketing and International Trade.

He develops in a specialized and professional way the economics, marketing, legislation, and English of wine.

Public and prerequisites

The diploma accommodates, according to a quota workforce, students in possession of a BAC + 4.

organization

120 hours alternating lectures, tutorials, and tutored projects. The training takes place over 1 year. The courses are given from the end of September to mid-November at the AIVA site in Landersheim and from mid-November to the end of December at the marketing centre of the Faculty of Marketing and Agrosciences of the University of Haute-Alsace in Colmar. This will be followed by a mandatory 4-month internship in France or abroad.

The training includes 22 weeks of practical internship in one of our partner companies.

You will benefit from the legal bonus as part of your internship.

The courses are taught by research teachers and marketing and sales professionals.

programmed

The Master 2 Marketing and Sales Course Wine Marketing and International Trade is composed of two certificates:

The AIVA theoretical part certificate

The Master 2 Marketing and Sales Course Wine Marketing and International Trade is composed of 4 teaching units.

1. wine economic

-International Economics of wine markets
-International trade and technics applied to wine export

2. wine marketing

-Wine marketing strategy
-Adaptation of the marketing strategy to the transition towards organic/natural wines
-Direct marketing, sales promotion and packaging design

3. wine legislation

-Comparative approach to the laws affecting the wine and spirits industry
-Commercial litigation

4. methodology and language

-Professional wine organization
-Advanced sensory analysis method
-Professional visits

The AIVA certificate practical part

which brings together the tutored project and the internship.

Trades and opportunities

At the end of your training, you will be able to start your own business, become a business engineer, brand ambassador, wine consultant, import-export director, marketing director, customer relations director, sales director, customer manager, key account manager, sales promotion manager, advertising manager... Able to create, master, adapt, manage and direct, you will be able to undertake and make a place for yourself in the business and corporate world.

Business leader
Import-export Manager
Business engineer
Marketing Director
Wine consultant
Sales Manager
Brand Ambassador
Sales Manager

calendar

Application deadline

September 13th

Start of training

On 16 September

End of training

On 1 July

How do I register?

Are you interested in enrolling in this Diploma? Just follow these steps: 

Step 1: Fill out our application page

1. Go to our application page
2. Fill in the requested information and attach the following documents:

Mandatory parts: 

  • Curriculum vitae 
  • Copy of your identity document (identity card, passport or driver's license)
  • Last diploma obtained to date

Optional parts: 

  • Cover letter 
  • Other diploma obtained
  • Letter of recommendation 
  • Work certificate

No file fees are required. 

Step 2: maintenance 

After receiving your application, we will contact you as soon as possible. 

The purpose of the interview is to answer all your questions. It allows you to know your motivations and to see if our Diploma is in line with your professional objectives. It can be done in our Academy or via Skype.

Step 3: Your registration 

At the end of your interview, we will be able to register for the next session of the Diploma!

Any questions?

Do you have any questions about this Diploma? Don't hesitate to contact us by phone or email!

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contact@aiva-eu.com
www.aiva-eu.com

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