The graduate degree Marketing of wines and spirits - National and international markets of the International Academy of Wines in Alsace, is obtained after a one-year training, alternating or initial training. This diploma adds the international dimension to the specific aspects of the wine and spirits business profession. It was developed in partnership with VPCF (Wines of Properties and Châteaux de France), and many partners from France and around the world.
The higher diploma, according to a quota workforce, accommodates students:
-in possession of a Bachelor's degree or equivalent,
-or having at least three years of professional experience.
600 hours alternating lectures, directed work and tutored projects. The training takes place over one year. The majority of the courses take place at the AIVA site in Landersheim. Some of it takes place on other sites depending on the field applications. The teachings are taught by research teachers and professionals from the world of wine making and international trade.
The training includes a minimum of 32 weeks of practical internship in one of our partner companies.
In the course of your internship, you will receive a monthly allowance of €800 minimum.
This internship can be carried out on one or more immersion periods.
If you already have a job, it is possible to combine the training with your schedule.
The senior AIVA diploma is composed of two certificates.
which brings together the Common Core (200h) and the international trade option (120h):
- Knowledge of the wine and spirits market
- The challenges of the international wine and spirits market
- Prospecting and piloting tools
- Creating dashboards and databases
- Team management
- Personal development, decision-making
- English wine
- Export and import techniques for wines and spirits
- International wine and spirits logistics
- Possible international aid
- Customs warehouse management techniques and documents
- Prospecting and international trade shows
- Managing an international team
- Wine and spirits marketing
- Negotiation seminar
includes work in business (equivalent 140h) and internship (140h equivalent).
At the end of this training the student will be able to manage the wine trade from the search of the customer, until the follow-up of the shipments. During the course, all the traditional trade and sales techniques will be taught as well as the import-export-specific operations. He will be able to apply as head of sales on the national and international market, import-export manager, marketing manager, salesmanager in French and foreign wines, etc.
On 1 September
On 16 September
On 1 July
The cost of the training is 6000 euros.
1. go to our application page
2. fill in the requested information and attach the following documents:
No file fees are required.
Upon receipt of your application, we will contact you promptly and agree to an interview if you are eligible.
The interview takes place in the form of an oral, aiming to know your motivations, and the adequacy between your professional project and the training targeted. It can be done in our Academy, or via Skype.
"My goal is to take over a winery.
AIVA brings me practical knowledge about wine and tasting, but also in export, in computer science, in management... We're touching on a lot of things. Because the classes are small, we have the right to really personalized courses; Teachers are concerned about our success.
The atmosphere is very warm, while remaining serious. "
"I've always been interested in wine, because it's finally very wide, and with AIVA, you can see that you could touch everything!
Being in a business continuously in the week, and not just 1 week out of 2 or 2 week out of 2 like a lot of schools, allows you to be really immersed and learn lots of really cool stuff! "